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BAYER | Social / PR

#dilloatuasorella is the educational campaign promoted by Bayer with the participation of an exceptional testimonial: La Pina from Radio Deejay.

The goal is to inform the audience about the subject of sexuality and contraception, by presenting the Censis-Bayer Report in a usable and engaging way, also using the La Pina irony, who gave her voice to a puppet with her resemblance.

The result is a fresh and engaging campaign that aims to bridge the gap of information and activate a dialogue with women, who are the real promoters of the adv, besides its target. #dilloatuasorella speaks in a straight and unusual way to all Italians, inviting them to share the message.