Dole, the largest fruit distributor in the world, is back with the new positioning “The sun shines within us”. Protagonist of the campaign is the Sun, an integral part of every Dole fruit, capable of releasing a completely natural goodness and genuineness.

The Sun is also in the logo: it recalls the natural origins of the brand, which has always been respectful of the environment and the traceability.

The campaign is on air on press, billboards and social channels.