TRUE COMPANY developed the Cetaphil TV campaign.
The campaign reinforces the brand positioning as a delicate cream suitable for the whole family, able to generate a well-being sensation with the “Feel Cetaphil” line.
The spot, entirely in black and white, tells the magic moment of interaction between a mother and her child, emphasized by the use of cream.
A melody, sung by her mother, is the background to the images, making this moment even more special.
Cetaphil, part of the Galderma’s cosmetic line (Nestlé), is already a leading product in the United States and for the first time this year also communicates in the Italian market.