THE NEW SEASON OF THE AURORA BOREALIS IS NOW ON AIR.
True Company launched the new campaign for Giver Viaggi e Crociere and Visit Norway about the travel winter offer. The protagonist of the campaign is the Aurora Borealis: the goal is to encourage the youngest target to discover one of the most incredible phenomena in nature.
True Company developed an integrated campaign whose concept is inspired by the series trailers, using visual and verbal codes, universally recognized and in line with the current trends.
The language of the TV series becomes the protagonist of the multi-subject campaign that enhances the values of the Aurora Borealis, inviting users to live the experience on the spot, not in front of a screen. The integrated communication platform includes press, OOH, a digital campaign, a web film, a dedicated landing page and sponsored activities on social media.