NeoBorocillina Gola Junior commercials are a journey into children’s imagination, made up of visual suggestions and sounds: a playful mix of colors, materials and animation techniques, to tell the sore throat in a new surprising way, from the children point of view.

The commercials make us look at the children world with their imagination, in a role-playing game between parents and children which results in an immersive understanding of children’s needs, even when they experience a sore throat. The campaign describes a modern relationship between parents and their children made of complicity and empathy, reflecting the new brand positioning, far from the stereotypes of the pharmaceutical industry.