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NEW vs SMART.

SWAPPIE | Tv Commercial / Radio

The new concept reveals that NEW is not always the best choice, and contrasts it with the concept of SMART with a flurry of colorful, pop, engaging and contemporary scenes in the most diverse sectors: food, fashion, design and, of course, smartphones.

The four films, highlighting the main plus of the brand, invite people to make a “smart purchase” even when they need to chance their smartphone, because buying refurbed products on Swappie.com means buying a smartphone as new but at a more affordable price, making a choice that also helps the planet.