REPOWER. THE PERFECT ORGANISM.
Your company is a perfect organism. This is the claim of the campaign that TRUE COMPANY developed for Repower.
On air on TV, radio, press and web, the campaign shows companies and their energy efficiency as abstract bodies of athletes: perfect machines that manage energy, enhanced by the unique look of Howard Schatz on the powerful beat composed by Sir Bob Cornelius Rifo a.k.a. The Bloody Beetroots. This is a direct and strong metaphor in which Repower, with its great attention to the relationship, is the energy personal trainer who can train the company to become a perfect organism.
Created between San Francisco and Milan, the campaign brought together an international artistic cast to convey – with an unconventional style and tone of voice – the message of one of the most important and innovative players in the energy market.