#RIFUGIOBRAULIO FIRST EPISODE.
With the bitter #MenoMondano #PiùMontano we inaugurated the format #RifugioBraulio, an imaginary place where everyone can rediscover their authentic character, far from any worldliness.
Francesco Gabbani was the special guest of the first episode. During his peak of celebrity, he could rediscover his true mountain soul in the two Facebook live.
The activations reached surprising results: 4.500.000 people involved, 100.000 live spectators, 40.000 social interactions, 2.000.000 readership.