The era of Don Draper, unfortunately or fortunately, is over.
Today, advertising aims at an ethical revolution to reconcile profit and positive impact on society and the environment. This is why creativity here in TRUE flies high, touching values and emotional suggestions in accordance with the brand’s goals.
Managing an integrated campaign is still a great orchestra work.
In TRUE it sounds like this: our units work in synergy around a single voice, an idea, that, together with the goals and the budget, allows us to define the perfect omnichannel scenario.
Without a solid brand identity and a clear purpose, a brand cannot be defined as such.
This is why any communication activity must start from an in-depth study of all the characteristics of the brand and its positioning.
Video content production
It is a fact: the most of the online traffic today is mainly generated by the videos. And the reason is simple. We are talking about a content that makes people more easily in contact with the brand and increases the inclination to buy.Find more
SEO, SEM, Native, Proximity and so on. The Digital Marketing glossary gets more complicated every day and staying in step is actually a job. Our job.Find more
The Social Media carousel goes faster and faster, and someone says that it isn’t going anywhere…
The truth is that those who have a solid Social Strategy get on and those who haven’t clear the context get off!
Social Media are not merely algorithms and insights, but especially relations.
To be effective, brands must amaze their audience by communicating their values in a trustfully way, intercepting the right clusters of consumers through engaging contents.
Say the right thing, at the right time, on the right means, to the right people.
Behind this glittering phrase lies the dirty work of a media strategy: an essential job to get campaigns off the ground and optimize investments.
“The era of creatives is over, the future of advertising is all about data!”
Well, if you’re reading this message, that future is still far away. Luckily!