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The team of the True Company.

Massimiliano Gusmeo

CEO Group

Massimiliano Gusmeo

CEO Group

After earning a degree in advertising communication and commencing his career at the agency, he straight away became a teacher at prestigious communications academies, and dedicated 7 years to teaching. In the meantime, he thought it was a good idea to start his own agency in 1996 and began his journey as an entrepreneur which, after over 20 years, he is still on. During this length of time he founded 8 companies specialising in different fields of communication as well as in other fields. This creative person turned into an avid reader of balance sheets, figures and finance. It seemed strange but the change is not absurd at all. He likes to think that the right side of his brain, the creative side, and the left side, the rational side, talk to each other and complete each other more than we believe.
Councilor for UNA (Aziende della Comunicazione Unite) since 2019; President of the jury at the Young Lions Competition in 2019; Jury member at the Effie Awards – Italy in 2019.

Lorenzo Cabras

Managing Partner & Client Service Director

Lorenzo Cabras

Managing Partner & Client Service Director

Of Sardinian descent, he was born in Genoa. There he earned a degree in Economics, with a specialization in Marketing and then gained experience at companies and agencies for a couple decades, both at nation and international level. For about ten years, he has been working at TRUE COMPANY, where he is a Partner and Client Service Director, or just Lorenz. He values people more than targets, but is keen on consumer journeys.
He loves writing about Marketing Communications on sector press, such as Youmark and This Marketer’s Life. He was invited as spokesperson to big Communications events (Brandy, Travel Marketing Days, ICCO European Group).
He likes to play the right chords, read between the lines, and choose his words carefully.

Simone Contini

PO & PR Director

Simone Contini

PO & PR Director

Parmesan by birth, Milanese by adoption. Passionate about good food, art and literature. For over 12 years he has been the Head of CHILI PR and coordinates the team as an orchestra leader between events, press releases, digital and influencer activations. It is rumored that the term “multitasking” was coined thinking about him.

Alessia Bernava

Account Director

Alessia Bernava

Account Director

Amanda Frascolla

Account Director

Amanda Frascolla

Account Director

Giacomo Pietrogrande

Digital Strategy & Operations Director

Giacomo Pietrogrande

Digital Strategy & Operations Director

Giovanni Trabucco

Executive Creative Director

Giovanni Trabucco

Executive Creative Director

Simone Cristiani

Executive Creative Director

Simone Cristiani

Executive Creative Director

Matteo Mascetti

Design & Innovation Director

Matteo Mascetti

Design & Innovation Director

Giuseppe Lay

Account Supervisor

Giuseppe Lay

Account Supervisor

Nicoletta Galleani

Account Executive

Nicoletta Galleani

Account Executive

Nicole Mattuzzi

Account Executive

Nicole Mattuzzi

Account Executive

Paola Massari

Internal Marketing

Paola Massari

Internal Marketing

Emanuela Deligios

Account Press Office

Emanuela Deligios

Account Press Office

Chiara Dini Ciacci

Account Press Office

Chiara Dini Ciacci

Account Press Office

Gianmarco Monterosso

Account Press Office

Gianmarco Monterosso

Account Press Office

Francesca Santambrogio

Account Press Office

Francesca Santambrogio

Account Press Office

Ilaria Muolo

Account Press Office

Ilaria Muolo

Account Press Office

Guglielmo Vanasia

Digital Media Strategist

Guglielmo Vanasia

Digital Media Strategist

Fabrizio La Ferla

Social Media Strategist and Copywriter

Fabrizio La Ferla

Social Media Strategist and Copywriter

Fabrizio Di Rosa

Digital & Social Creative Lead

Fabrizio Di Rosa

Digital & Social Creative Lead

Lorenzo Ponzecchi

Art Director

Lorenzo Ponzecchi

Art Director

Barbara Marzano

Copywriter

Barbara Marzano

Copywriter

Daniele Vincenti

Junior Copywriter

Daniele Vincenti

Junior Copywriter

Federica Nobile

Social Media Specialist

Federica Nobile

Social Media Specialist

Marzia Albanese

Junior Art Director

Marzia Albanese

Junior Art Director

Simona Dolfi

Administration

Simona Dolfi

Administration

Federico Monti

Co-Founder Twoshot & Director

Federico Monti

Co-Founder Twoshot & Director

Diego Ricci

Co-Founder Twoshot & Senior Editor

Diego Ricci

Co-Founder Twoshot & Senior Editor