After earning a degree in advertising communication and commencing his career at the agency, he straight away became a teacher at prestigious communications academies, and dedicated 7 years to teaching. In the meantime, he thought it was a good idea to start his own agency in 1996 and began his journey as an entrepreneur which, after over 20 years, he is still on. During this length of time he founded 8 companies specialising in different fields of communication as well as in other fields. This creative person turned into an avid reader of balance sheets, figures and finance. It seemed strange but the change is not absurd at all. He likes to think that the right side of his brain, the creative side, and the left side, the rational side, talk to each other and complete each other more than we believe.
Councilor for UNA (Aziende della Comunicazione Unite) since 2019; President of the jury at the Young Lions Competition in 2019; Jury member at the Effie Awards – Italy in 2019.
Of Sardinian descent, he was born in Genoa. There he earned a degree in Economics, with a specialization in Marketing and then gained experience at companies and agencies for a couple decades, both at nation and international level. For about ten years, he has been working at TRUE COMPANY, where he is a Partner and Client Service Director, or just Lorenz. He values people more than targets, but is keen on consumer journeys.
He loves writing about Marketing Communications on sector press, such as Youmark and This Marketer’s Life. He was invited as spokesperson to big Communications events (Brandy, Travel Marketing Days, ICCO European Group).
He likes to play the right chords, read between the lines, and choose his words carefully.
Parmesan by birth, Milanese by adoption. Passionate about good food, art and literature. For over 12 years he has been the Head of CHILI PR and coordinates the team as an orchestra leader between events, press releases, digital and influencer activations. It is rumored that the term “multitasking” was coined thinking about him.